Daily Archives: April 10, 2023

Therapy Onboarding Optimization: Why the Analytics of Patient Dropoff Requires a Closer Look

From April 2020 to August 2021, the healthcare solutions company Indegene looked at approximately 7.9 million emails sent by prescription drug companies across 15 different email campaigns. The results, reported in April 2022 by Fierce Pharma, highlighted the need for brands to more carefully manage how they engage with healthcare providers in a post-COVID world … Read More