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Therapy Onboarding Optimization: Why the Analytics of Patient Dropoff Requires a Closer Look

From April 2020 to August 2021, the healthcare solutions company Indegene looked at approximately 7.9 million emails sent by prescription drug companies across 15 different email campaigns. The results, reported in April 2022 by Fierce Pharma, highlighted the need for brands to more carefully manage how they engage with healthcare providers in a post-COVID world … Read More

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The Patient Journey Tech Stack: 10 Predictions for 2023

As a result, manufacturers are finally taking ownership of their patient journey technology stack. Their willingness to absorb painful system integration cycles have brought many to the conclusion that patient support services technologies should not and cannot be relegated to one-off patient-support vendors. … Read More

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Industry leaders offer reflections on 2022 and predictions for 2023

Our founder, Yishai Knobel was featured by MM+M regarding his thoughts on the top trends in 2023. To quote his comments from the larger article: “In 2023, forced to navigate trickier patient journeys and constrained marketing budgets, specialty patient services will be forced to rethink how to reach the 80% patients who never reach the Hub,” said RxWare CEO Yishai Knobel. … Read More

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