As Apple rolls out medication tracking to all iPhones, pharma must embrace connectivity

Imagine visiting your doctor’s office. Instead of swiping a co-pay card and filling out a paper form by hand, the receptionist says, “Please bring your phone closer. We take Apple Health here.” You wave your iPhone over a digital kiosk, instantly uploading your current medical record and insurance information. Your co-pay is then deducted from a Health Savings Account. Voila! The doctor will see you now.


This scenario is no longer relegated to the distant future. By introducing medication tracking to its existing iPhone Health app, Apple just did for prescription drug users what it did for anyone with a physical wallet or airplane boarding pass. It paved the way for an iPhone-native electronic health record (EHR) tool capable of interoperable functionality.

Read the full article on pharmaphorum.

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