The rollercoaster that almost 10% of Americans ride when diagnosed and treated for a rare disease is a tough one. After a long journey to diagnosis and finally a treatment decision, they can then face another set of challenges in … Read More
patient services
Online personal data will be a boon for patient support
“Behavioral targeting” is the marketer’s term for techniques to increase the effectiveness of online publishing and advertising with deep user data. Facebook has dominated the news recently because of behavioral targeting driven by its data management policies. Yet for many … Read More