Author Archives: Yishai Knobel

Three Pitfalls to Avoid When Planning Digital Customer Onboarding

As a business leader, it might be tempting to delegate all things digital to your IT department. This is especially true among small businesses, for whom the IT “department” might consist of a single person. … Read More

Why Script to Dispense Conversion will take Centre Stage in 2023

With the US economy teetering on a recession, sales and marketing budgets are expected to take a hit among businesses across sectors. The pharmaceutical industry is no exception. … Read More

The Patient Journey Tech Stack: 10 Predictions for 2023

As a result, manufacturers are finally taking ownership of their patient journey technology stack. Their willingness to absorb painful system integration cycles have brought many to the conclusion that patient support services technologies should not and cannot be relegated to one-off patient-support vendors. … Read More

The Gateway to Specialty Patient Journey

This week’s episode, produced by the Digital Health Community here at Persimmon Health, features Yishai Knobel. Yishai is the Co-founder and Chief Executive Officer of RxWare (Formerly HelpAround), a patient journey solution startup that offers pharma manufacturers a “vendor-neutral digital infrastructure” to optimize and accelerate the complete patient journey. … Read More

Specialty pharma’s next big opportunity: it’s time for Patient Access to adopt an open protocol

An inflection point now faces the specialty pharmaceutical industry. Along their journey, specialty pharma patients interact with a series of siloed institutions: clinics, specialty pharmacies, copay program vendors, patient assistance programs, nurses, etc. Not unlike the financial industry, these institutions still exchange patient information via fax machines. … Read More

As Apple rolls out medication tracking to all iPhones, pharma must embrace connectivity

Imagine visiting your doctor’s office. Instead of swiping a co-pay card and filling out a paper form by hand, the receptionist says, “Please bring your phone closer. We take Apple Health here.” You wave your iPhone over a digital kiosk, instantly uploading your current medical record and insurance information. Your co-pay is then deducted from a Health Savings Account. Voila! The doctor will see you now. … Read More

Meet the Disruptors: Yishai Knobel of HelpAround On The Five Things You Need To Shake Up Your Industry

Our founder, Yishai Knobel was recently interviewed by Fotis Georgiadis, a staff writer for Authority Magazine, a Medium publication, devoted to sharing in-depth, and interesting interviews, featuring people who are authorities in Business, Pop Culture, Wellness, Social Impact, and Tech. … Read More

In the current venture climate, tech for pharma is recession-proof

Among the world’s top 20 pharmaceutical companies, ranked according to their 2021 revenue, 19 generate most of their sales from specialty medicines. Overall, 55 percent of pharmaceutical revenues are driven by specialty drugs. This basic fact about how prescription drug companies make money is mostly lost on the general public, but is instructive for understanding how the entire industry works, and why it is relatively recession-proof. … Read More

Beyond DocuSign: How to Upgrade Specialty Drug Patients to a First-class Experience

Imagine booking a luxury international vacation. A dedicated concierge arranges your hotels, your travel arrangements, and your daily itinerary. You barely lift a finger. … Read More

For specialty treatments, collaborative platforms are the future

The specialty patient journey is currently at a major inflection point—and where this all lands will intrigue anyone drawn to the remarkable rise of digital collaboration platforms.  … Read More