About RxWare

Our Mission

At RxWare, we simplify the specialty patient journey—from prescription to therapy—with smart, secure, and scalable digital infrastructure.

We put control in the hands of patients and caregivers—making it easy to complete complex enrollments, start and stay on treatment, and move through every step of the process—while enabling hubs and pharma brands to scale impact with less manual lift.

Who We Are

RxWare is a healthcare technology company focused on improving access and engagement in complex therapies. We partner with pharmaceutical brands, hubs, and CROs to digitize key workflows—from consent and onboarding to pharmacy selection and real-time support. Our vendor-neutral platform transforms fragmented access steps into seamless, branded patient experiences—accelerating speed to therapy and reducing prescription abandonment.

Our Origin

RxWare was originally founded under the name HelpAround, with a broad focus on patient support. In 2018, we pivoted sharply to specialize in specialty medication access—building the infrastructure needed to engage patients at scale without compromising security, compliance, or patient experience. That pivot defines who we are today: agile, mission-aligned, and relentlessly focused on solving the right problem. 

Raeanna Lewarne

PharmD — CEO

 A clinical pharmacist by training, Rae leads RxWare with a sharp focus on real-world patient needs and commercial outcomes. Her experience with access programs and patient support models drives the platform’s practical, patient-first design.

Shlomi Aflalo

Co-Founder & CTO

A veteran of high-scale system design, Shlomi brings deep technical leadership and a passion for clean, scalable architecture. Before RxWare, he led R&D and engineering teams in both startup and defense contexts.

Tom Michaels

CCO

Results driven Sales Leader with history of training and developing top talent, launching new products and expanding volume with existing products. Skilled in developing and executing strategic plans aligned to customer needs and business objectives.

Dan Bar-Yehuda

PhD - VP of R&D

Dan brings a unique blend of scientific expertise and technical leadership to RxWare, with a PhD in neuroscience and a background spanning algorithm development and engineering leadership at startups and global tech firms. He leads R&D with a focus on continuous improvement, to build a robust and scalable platform.

Lindsay Tauber

Director of Product

Lindsay leads product strategy at RxWare, solving complex specialty medication access challenges through thoughtful, user-focused solutions. Holding an MBA in Health Technology & Innovation, she drives clear product direction that aligns user needs with business goals and leverages data for continuous improvement.

Imani Wallace

Director of Customer Success

Imani is a seasoned Customer Success leader with a strong track record in client services, SaaS implementation, and strategic account management. With deep expertise in healthcare and patient engagement, she drives long-term value for B2B partners by aligning technology solutions with real-world outcomes. 

John Pope

Revenue Operations

A proven Operations expert with experience in SaaS, early stage startups, and sales. John spent the last few years honing skills in Revenue Ops and Sales Engineering after having an extensive background in sales both in person and retail, and remote.                                                 

Why RxWare

Flexible patient activation: Reach patients through EHR-triggered workflows, hub referrals, or direct digital outreach

Configurable, white-labeled journeys: Scale across brands and programs without custom development

Real-time patient insights: Track behavior, spot drop-off, and optimize 
engagement across the journey

Omnichannel, secure communication: HIPAA-compliant messaging across SMS, chat, email, e-fax, and voice—built directly into patient workflows

Proven results: 5x faster time to fill, 35x increase in consent capture, 89% hub enrollment rates

Working With Us

We believe in building long-term, scalable partnerships. Whether you’re a patient support hub looking to offer tech-enabled services or a pharma brand seeking visibility and outcomes, we collaborate closely to integrate into your workflows— and deliver measurable value quickly.

Industry-Leading
Security & Compliance

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Frequently Asked Questions

RxWare is a centralized, HIPAA-compliant SaaS platform that streamlines patient access workflows—covering enrollment, consent tracking, surveys, secure messaging, and more—all in one integrated experience.

Patients receive clearer, faster onboarding for specialty medications and clinical trials.

Healthcare providers gain efficiency in managing consents and follow-ups.

Pharma partners access a unified engagement and data-insights suite.

Yes. RxWare is fully HIPAA‑compliant and designed with patient data protection in mind.

Patient enrollment & consents: Digital onboarding with audit trails

Surveys and real‑time feedback tools to monitor satisfaction and outcomes

Secure messaging between patients, providers, and pharma reps

Behavioral and operational analytics guiding engagement improvements

… and much more

By analyzing usage patterns, such as login frequency, time to complete tasks, browser preferences, and regional engagement times, RxWare informs design optimizations that reduce friction and boost access.

Absolutely. The platform’s built-in analytics dashboards track completion rates, response timing, and patient behavior to help teams measure impact and adapt workflows.

Yes, RxWare is vendor-agnostic and built to integrate easily with EHRs, CRMs, specialty pharmacy systems, and clinical trial platforms, acting as a unified gateway across the patient journey.

Implementation timelines vary by scope, but most programs go live within a few weeks, covering configuration, staff onboarding, and integration (Contact RxWare for specific estimates).